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Agencies Need to 'Think Global, Act Local' With Influencers – Adweek

August 2, 2022
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When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Hermès Birkin bag, most of their followers won’t do more than like or maybe share the post, as the majority of their audience doesn’t have the disposable income to afford designer accessories—especially ones that cost over $10,000.
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Emmy is an Adweek staff writer covering agencies, influencers and the creator economy.
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