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10 best influencer marketing tools you need in 2022 – Sprout Social

Written by Mahnoor Sheikh
Published on August 10, 2022
Reading time 7 minutes
Influencer marketing is getting bigger in 2022.
A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time.
Thankfully, finding and working with influencers is much easier than before. Today, there are now several influencer marketing tools out there to help speed up every step of the process.
In this article, we’ve compiled a list of the best influencer marketing tools to get you started.
An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche.
Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster. This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand.
Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.
Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Here are some benefits of influencer marketing tools:
Picking the right influencer marketing tool for your business can be confusing, especially when you have so many options. Keep the following factors in mind when choosing one to invest in the right software:
Social listening is a great way to find potential influencers for your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors.
Here are our favorite influencer marketing tools for social listening:
Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates.
Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags.
Identifying the right influencers for your brand is key to ensuring successful campaigns. Some tools offer filters and engagement analytics for millions of influencers, which makes the identification process easier.
Use the tools below to find new influencers:
CreatorIQ is an intelligent influencer marketing platform with a bunch of creator identification features. Brands can use its AI-powered system to find recommended influencer profiles, use filters to narrow down their search, compare profiles and analyze performance metrics.
Heepsy is an influencer marketing tool that helps you find influencers on TikTok, Instagram, YouTube and Twitch. The software lets you filter influencers and check profile analytics for every social network individually. You can also use the fraud detection feature to avoid fake influencers.
Getting influencers to respond to your emails can be tough. There are thousands of brands competing for their attention, and your pitches need to stand out. Influencer outreach tools can help you automate this process and personalize your messages to increase response rate.
Here are the best influencer marketing tools for outreach:
Pitchbox is a blogger outreach and link-building platform. Brands use it to find influencers, uncover contact details, and send automated pitches and follow-up emails. There’s also an analytics and reporting feature to help you make data-driven decisions.
NinjaOutreach is a popular influencer outreach tool that lets you find email addresses, social profiles, and more in any location or niche. You can also schedule emails and follow-ups, keep track of conversations and manage influencer relationships through the platform.
Managing influencer relationships and campaigns can be a hassle, especially if you’re working with multiple creators on various platforms. Influencer marketing management software can help you assign briefs, stay on top of communication, track progress, analyze results and more.
Below are our favorite influencer marketing tools for management:
Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. Brands can also use it to manage campaigns, set up workflows and forecast and measure results.
Upfluence is a one-stop influencer management solution that provides influencer identification, analysis, campaign management, product seeding, affiliate management, and various other services. You can also manage influencer payments from within the platform.
Influencer marketplaces are ideal for brands looking to buy influencers or packaged services. It’s faster and more cost-efficient if you have a project in mind and you’re okay with giving creators more control.
Use these influencer marketplaces to buy creator services:
Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube. You can purchase pre-packaged services from influencers in various niches and locations. It’s a quick and easy way to create viral content for your brand.
Trend.io is an influencer marketplace that works a bit differently. Instead of buying pre-packaged services, you can create projects and have influencers apply. It’s ideal for brands that already have a project in mind and are just looking for talent to work with.
Influencer marketing agencies offer managed influencer marketing services. These companies typically have existing influencer relationships and access to industry-leading tools. And while they’re more expensive, they handle most of the work so you can focus on running your business.
Here are some of the best influencer marketing agencies for your business:
HireInfluence is a full-service influencer marketing agency that helps with strategy, talent sourcing, content creation, execution and performance tracking. The agency also takes care of influencer payments, contracts and briefs.
HireInfluence specializes in a variety of industries, platforms and campaign types so you know your brand is in the right hands.
NeoReach is an influencer marketing agency that also has its own software. You can either go for their managed services or purchase only the platform and API. The company offers full-service influencer marketing, from strategy to execution to reporting. NeoReach also offers a customizable enterprise platform for big brands that need more scalability.
Running an influencer marketing campaign takes a lot of work. Influencer marketing tools can help you focus your energy and resources where they matter. Find the right influencers faster, automate the outreach process, manage campaigns and payments, track progress and more.
If you’re looking for inspiration for your next influencer marketing campaign, check out our recent report on social media trends for 2022 and beyond.
Mahnoor Sheikh
Mahnoor is a freelance writer and the founder of MASH Content. She loves to talk about digital marketing, branding and visual design, and is passionate about tea, kittens and traveling with her husband.
Read all articles by Mahnoor Sheikh
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